SUN GOD FESTIVAL 2022
SUN GOD FESTIVAL 2022
CREATIVE DIRECTION
GRAPHIC DESIGN
(7 MONTHS)
(7 MONTHS)
OVERVIEW
The Sun God Festival is UC San Diego’s student-curated daytime music and arts festival attended by 20,000+ students each year. Due to the COVID-19 pandemic, Sun God Festival took a 3-year hiatus and students eagerly awaited the reinstatement of our campus tradition. This was an exciting opportunity for me to design for such a large-scale event catering to students, artists, and event organizers alike.
The Sun God Festival is UC San Diego’s student-curated daytime music and arts festival attended by 20,000+ students each year. Due to the COVID-19 pandemic, Sun God Festival took a 3-year hiatus and students eagerly awaited the reinstatement of our campus tradition. This was an exciting opportunity for me to design for such a large-scale event catering to students, artists, and event organizers alike.
MY ROLE
MY ROLE
MY ROLE
I defined Sun God Festival's creative direction and branding, working collaboratively with the marketing team, festivals team, web developer, media coordinators, and my manager. I designed the digital assets, print collateral, and website for the campaign over a 7 month timeline.
I defined Sun God Festival's creative direction and branding, working collaboratively with the marketing team, festivals team, web developer, media coordinators, and my manager. I designed the digital assets, print collateral, and website for the campaign over a 7 month timeline.
THE CHALLENGE
Making the first Sun God Festival since the pandemic THE event of the year
Making the first Sun God Festival since the pandemic THE event of the year
35,000+
students
5
performing artists
7
months of planning
MOODBOARDS + DIRECTION
Our main themes were surrealism, pools, and water to fit with our daytime festival vibes while making a fresh start coming out of the pandemic.
Our main themes were surrealism, pools, and water to fit with our daytime festival vibes while making a fresh start coming out of the pandemic.
PIVOT
We wanted to be mindful of diversity and representation in our branding, so I strayed away from imagery that showed real people and/or skin tones and really honed in on the surrealist theme with objects instead.
We wanted to be mindful of diversity and representation in our branding, so I strayed away from imagery that showed real people and/or skin tones and really honed in on the surrealist theme with objects instead.
COLOR PALETTE
LOGOS
TYPOGRAPHY
POSTERS
I designed 2 posters: 1 for the initial event launch and 1 for our artist lineup reveal.
I designed 2 posters: 1 for the initial event launch and 1 for our artist lineup reveal.
INSTAGRAM POSTS
Teasers, festival information, lineup reveals, and more!
Teasers, festival information, lineup reveals, and more!
CREDENTIAL LANYARDS
These lanyards made it easier for staff and security to collaborate and give proper clearance pre-festival and during the event.
These lanyards made it easier for staff and security to collaborate and give proper clearance pre-festival and during the event.
SLIDE DECK
I designed this slide deck for the center stage screen on the day of the festival.
I designed this slide deck for the center stage screen on the day of the festival.
SUN GOD MEMORIES
Here are some of my favorite memories from Sun God :)
Here are some of my favorite memories from Sun God :)