YOUR QUEST IS…
YOUR QUEST IS…
CREATIVE DIRECTION
CREATIVE DIRECTION
CREATIVE DIRECTION
GRAPHIC DESIGN
GRAPHIC DESIGN
GRAPHIC DESIGN
(7 MONTHS)
(7 MONTHS)
OVERVIEW
The American Advertising Federation (AAF) hosts the annual National Student Advertising Competition (NSAC), where students across the United States ideate, develop, and present full-fledged marketing campaigns for major companies, such as Adobe, Pizza Hut, and more. With Meta as our client, our task was to position the Meta Quest 2 VR headset as an essential product for college students.
The American Advertising Federation (AAF) hosts the annual National Student Advertising Competition (NSAC), where students across the United States ideate, develop, and present full-fledged marketing campaigns for major companies, such as Adobe, Pizza Hut, and more. With Meta as our client, our task was to position the Meta Quest 2 VR headset as an essential product for college students.
MY ROLE
MY ROLE
MY ROLE
I led the visuals of the marketing campaign as the Production Director, overseeing the creation of digital, out-of-home, and print collateral and ensuring brand alignment and cohesion throughout the campaign.
I led the visuals of the marketing campaign as the Production Director, overseeing the creation of digital, out-of-home, and print collateral and ensuring brand alignment and cohesion throughout the campaign.
